Marketing / Advertising
Cost Per Click CPC (aka "average CPC", eCPC; distinct from "max CPC" bid)
The average price paid for each click on an ad.
The fork, why two teams get different numbers
Two forks.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: IAB/MRC Click Measurement Guidelines (reference)